Pal’s Sudden Service

Based in Tennessee and southwestern Virginia, Pal's is a regional fast food chain. We produced several television commercials to promote their menu items.

Frenchie Fries

The secret behind the salt seasoning on Pal’s Frenchie Fries has left many customers guessing. So, we leaned into the mystery, crafting a backstory that it came from a hidden salt mine deep in the mountains of Tennessee.

Pork Loin Biscuit

To hype up this regional classic, we turned to the area's original music style: bluegrass. We created a TV commercial that gave a new twist to a classic song, topped off by a performance from bluegrass celebrity Tim White.

Chili Burger

We created the ultimate chili-burger-loving character: Chili Billie Jones. Sporting bibs, trophies, and a whole lifestyle dedicated to chili burgers, Chili quickly stole people's hearts and filled their stomachs. In fact, Pal's saw a 247% increase in chili burger sales in just one month.