PAL’S CHILI BILLIE
Challenge: Pal’s Sudden Service was looking to increase chili burger sales and reach a new audience.
Idea: We created the ultimate chili-burger-loving character: Chili Billie Jones. Sporting bibs, trophies, and a whole lifestyle dedicated to chili burgers, Chili quickly stole people's hearts and filled their stomachs. In fact, Pal's saw a 247% increase in chili burger sales in just one month.
