Pal’s Biscuits and Bluegrass

Challenge: Promote the return of a Tennessee local favorite: the Pal’s Tender Pork Loin Biscuit.

Idea: To hype up this regional classic, we turned to the region’s original music style: bluegrass. We created a TV commercial putting a new twist on a classic bluegrass song and capped it off with bluegrass celebrity, Tim White.