Moon Cheese Brand Launch

Challenge: Moon Cheese, a crunchy, 100% cheese snack was looking to get into retail and emerge in the natural snacks category.

Idea: Instead of using neutral colors and wholesome messaging like every other competitor out there, we turned the volume up with loud colors, irreverent messaging, and a tagline that said it all, “Crank Up the Crunch.”

Digital

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Website

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We created a whole new website for Moon Cheese. This website was a 2020 Webby Nominee and was loaded with interactive features like hidden sound bites, a flavor personality quiz, and a cheesy hotline.

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Super Cheesy Hotline

The new website featured a fake hotline where people could listen to super cheesy sound bites. Click below to hear some.

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Flavor Personality Quiz

The website also featured a personality quiz that let visitors discover their Moon Cheese flavor and share it on social media.

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New Packaging

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White Cheddar Black Pepper Launch Videos