KOHLER #COMMITTOSIX

Challenge: Kohler asked us to spread awareness of their water-saving shower products.

Idea: We installed our water-efficient showers at one of the hottest musical festivals in the nation, Bonnaroo and launched a #CommitToSix campaign encouraging people to pledge to take shorter six-minute showers.

5,673 Pledges. Thousands of Dollars Donated. 54+ Million Digital Media Impressions.

Microsite

We created a microsite to collect all of the pledges from the campaign.

Swag

To further promote the campaign we handed out t-shirts, bags and tattoos.

Social

The campaign had a 20% increase in social media share of voice.

Press

Our campaign got attention from Rolling Stone Magazine, Buzzfeed and a few more news sources.