KOHLER #COMMITTOSIX

Challenge: Kohler asked us to spread awareness of their water-saving shower products.

Idea: We installed our water-efficient showers at one of the hottest musical festivals in the nation, Bonnaroo and launched a #CommitToSix campaign encouraging people to take shorter showers.

Microsite

We created a microsite to collect all of the pledges from the campaign.

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Swag

To further promote the campaign we handed out t-shirts, bags and tattoos.

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The Results

The campaign blew up on social media. We had more than 5,000 people take the pledge.

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Hot Off the Press

Our #CommitToSix campaign got attention from Rolling Stone Magazine, Buzzfeed and a few more news sources.

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