Challenge: Create an ad campaign that positions Jackson Hole as a place where visitors can stay wild and young.
Idea: We discovered that locals in Jackson Hole live, on average, 10 years longer than the rest of the country, and we decided to celebrate that. Instead of simply telling people they can recapture their youth by visiting, we showed them how—by transforming Jackson Hole into “The Mountain of Youth” and sharing stories of real locals.
